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Business models, planning, permits, location and choosing your setup — the groundwork before your first löyly.
5 guides
Sauna Business Models: Which Way of Running a Sauna Fits You?
From public drop-in sessions to volunteer-run community saunas, here are the main ways to run a sauna — how the money works, what each demands, and who each suits.
6 min read
Writing a Lean Sauna Business Plan
A practical, one-page approach to planning a sauna business: capacity maths, startup and operating costs, revenue scenarios, break-even, and a worked example.
5 min read
Permits, Insurance and Regulations for Sauna Operators
The compliance groundwork for opening a sauna: planning permission, fire safety, hygiene inspections, water safety, alcohol, GDPR, and the insurance you actually need.
6 min read
Choosing a Location for Your Sauna
Waterfront, urban, or rural destination? How to judge a sauna site on traffic, water access, utilities, neighbours, lease terms, and seasonality — before you commit.
6 min read
Choosing Your Sauna Setup: Stove, Building, and Everything Around It
Wood-fired or electric, purpose-built or converted, big or small: the hardware decisions that shape your sauna's running costs, löyly, and guest experience.
6 min read
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When you're ready for guests, list your sauna on GoToSauna — reach sauna-goers in five languages, take bookings, and collect reviews.