For sauna owners
Turn quiet hours into paying guests
GoToSauna puts your sauna in front of thousands of guests searching in five languages — and your guests pay exactly your price. One flat platform fee per booking. No monthly fee. No setup cost. You're live in minutes.
- Free to list
- Guests pay your price
- Automatic Stripe payouts
Why GoToSauna
Built to fill your benches
One listing, everything a modern sauna business needs.
Be found in five languages
Your listing is served in English, Norwegian, Finnish, Swedish, and German — with hreflang SEO that puts you in front of locals and travellers alike.
One price, no guest fees
Guests pay exactly the price you set. We keep a flat 7% platform fee per booking — no subscription, no listing fee, no surprises.
Get paid on autopilot
Stripe transfers payouts to your bank account automatically after each booking. Every amount itemised, nothing hidden.
Stay in control of your calendar
Set availability rules, blackout dates, and instant booking or request-only — your sauna, your rules.
Know what's working
Track views, bookings, and revenue in a clean insights dashboard.
Build a reputation that travels
Verified reviews, SaunaScore, and host responses turn happy guests into your best marketing.
Earnings
What could your sauna earn?
Drag the sliders. The estimate is your payout after our 7% platform fee.
Estimated monthly payout
€1,290
€15,480 per year
Estimate only. Actual earnings depend on demand, season, and your calendar.
How it works
Live in three steps
Create your listing
Add photos, amenities, opening hours, and prices. Most hosts finish in under 15 minutes.
Receive bookings
Guests book instantly or send a request. You approve, manage your calendar, and guests get confirmations and reminders automatically.
Get paid
Stripe transfers your payout automatically. Track every booking, fee, and payout in real time.
Already on the map?
Your sauna may already be here
We've indexed thousands of public saunas. If yours is one of them, claiming it is free: search for your sauna, open its page, and hit "Claim this listing". Verified owners get full control — photos, prices, bookings, and replies to reviews.
The Sauna OS
A complete operating system for your sauna
Booking is just the start — run the whole operation from one place, straight from your phone.
Calendar & availability
Rules, blackout dates, and session slots.
Automatic guest notifications
Confirmations, 24-hour reminders and review requests go out on their own.
Insights
Views, conversion, and revenue at a glance.
Review manager
Respond publicly and build trust.
Safety-vetted guests
Every guest completes our free safety-essentials course before their first booking or check-in.
Events & lotteries
Host aufguss nights, run giveaways, fill quiet slots.
Door codes & smart locks
Guests receive time-limited entry codes automatically — no key handovers.
Local lottery & loyalty
Every logged visit earns a ticket in your local prize draw — regulars keep coming back.
Volunteers & operations
Shifts, tasks and checklists for the crew that keeps it running.
New revenue
Host events with Sauna Masters
Invite a touring Sauna Master for an aufguss night or a guided ritual. Guests pay 500–3,000 kr per seat, you agree a revenue split or a fixed fee — and GoToSauna handles tickets, capacity and payment.
- Touring masters bring their own following to your benches
- You approve the terms — revenue split or fixed fee
- Tickets, capacity and payment handled by the platform
Host Hub
Learn to start, run and grow your sauna
Free in-depth guides on business planning, daily operations, cleaning and maintenance, marketing, hiring and volunteers — written for sauna operators.
Questions, answered
How much does it cost to list?
Nothing up front. Listing is free and there is no monthly subscription. We keep a 7% platform fee when a guest books through GoToSauna, and the guest pays exactly your price — nothing is added on top.
How and when do I get paid?
Payouts run through Stripe and are transferred to your bank account automatically after the booking. Every subtotal, fee, and payout is itemised in your dashboard.
My sauna is already listed. What do I do?
Search for your sauna and click "Claim this listing" on its page. After a quick verification you get full control of photos, prices, availability, and reviews.
Do I have to accept every booking?
No. Choose instant booking or request-only, set availability rules and blackout dates. You decide when and how guests can book.
Which countries and languages are supported?
Guests browse in English, Norwegian, Finnish, Swedish, and German, and pay in their own currency. Your listing can be translated per language.
What kinds of saunas can join?
Everything from wood-fired lakeside cabins to hotel spas and floating saunas — public, private, or members-only. If people can sweat in it, it belongs here.
Ready to light the stove?
Join the hosts filling their benches with GoToSauna. Free to start, live today.
Questions? Talk to us