For sauna owners
Turn quiet hours into paying guests
GoToSauna puts your sauna in front of thousands of guests searching in five languages — and you keep 100% of your price. No monthly fee. No setup cost. You're live in minutes.
- Free to list
- Keep 100% of your price
- Automatic Stripe payouts
Why GoToSauna
Built to fill your benches
One listing, everything a modern sauna business needs.
Be found in five languages
Your listing is served in English, Norwegian, Finnish, Swedish, and German — with hreflang SEO that puts you in front of locals and travellers alike.
Keep your full price
Guests pay a small service fee on top — you always receive your full price. No subscription, no listing fee, no surprises.
Get paid on autopilot
Stripe transfers payouts to your bank account automatically after each booking. Every amount itemised, nothing hidden.
Stay in control of your calendar
Set availability rules, blackout dates, and instant booking or request-only — your sauna, your rules.
Know what's working
Track views, bookings, and revenue in a clean insights dashboard.
Build a reputation that travels
Verified reviews, SaunaScore, and host responses turn happy guests into your best marketing.
Earnings
What could your sauna earn?
Drag the sliders. The estimate is your payout — the service fee is paid by guests on top of your price.
Estimated monthly payout
€1,390
€16,680 per year
Estimate only. Actual earnings depend on demand, season, and your calendar.
How it works
Live in three steps
Create your listing
Add photos, amenities, opening hours, and prices. Most hosts finish in under 15 minutes.
Receive bookings
Guests book instantly or send a request. You chat, confirm, and manage everything from one dashboard.
Get paid
Stripe transfers your payout automatically. Track every booking, fee, and payout in real time.
Already on the map?
Your sauna may already be here
We've indexed thousands of public saunas. If yours is one of them, claiming it is free: search for your sauna, open its page, and hit "Claim this listing". Verified owners get full control — photos, prices, bookings, and replies to reviews.
Beyond bookings
A growth toolkit, not just a listing
Everything you need to turn first-time visitors into regulars.
Calendar & availability
Rules, blackout dates, and session slots.
Guest messaging
Chat with guests before and after they book.
Insights
Views, conversion, and revenue at a glance.
Review manager
Respond publicly and build trust.
Social media composer
Turn photos into ready-to-share posts.
Events & lotteries
Host aufguss nights, run giveaways, fill quiet slots.
Host Hub
Learn to start, run and grow your sauna
Free in-depth guides on business planning, daily operations, cleaning and maintenance, marketing, hiring and volunteers — written for sauna operators.
Questions, answered
How much does it cost to list?
Nothing. Listing is free and there is no monthly subscription. Guests pay a 10% service fee on top of your price when they book — you always receive your full price.
How and when do I get paid?
Payouts run through Stripe and are transferred to your bank account automatically after the booking. Every subtotal, fee, and payout is itemised in your dashboard.
My sauna is already listed. What do I do?
Search for your sauna and click "Claim this listing" on its page. After a quick verification you get full control of photos, prices, availability, and reviews.
Do I have to accept every booking?
No. Choose instant booking or request-only, set availability rules and blackout dates. You decide when and how guests can book.
Which countries and languages are supported?
Guests browse in English, Norwegian, Finnish, Swedish, and German, and pay in their own currency. Your listing can be translated per language.
What kinds of saunas can join?
Everything from wood-fired lakeside cabins to hotel spas and floating saunas — public, private, or members-only. If people can sweat in it, it belongs here.
Ready to light the stove?
Join the hosts filling their benches with GoToSauna. Free to start, live today.
Questions? Talk to us